We concentrate on providing tactical marketing consulting—for small to mid-sized companies in both the B2B and B2C spaces.
Many marketing consulting firms provide “strategic marketing planning” services—we too help our clients develop goals, strategies, tactics and the resulting action items.
What makes MarketingTactics different is that we help IMPLEMENT the plan, thereby helping our clients increase their sales and profits.
As the founder of MarketingTactics Dave provides tactical marketing consulting services and WebEnhancement Services to MarketingTactics clients.
Dave has extensive computer programming experience as well as over 20 years experience in sales and marketing for the computer and computer storage industry. Dave has worked for companies such as Digital Equipment Corporation, StorageTek, Unidata and EMASS.
Dave is a graduate of Rensselaer Polytechnic Institute (RPI) with Bachelor and Masters Degrees in Engineering and an MBA from Babson College.
The combination of sales and marketing “savvy”, exceptional technical capabilities and extensive “high-tech” market knowledge enables Dave to provide unique and invaluable service and support to MarketingTactics clients.
Tracie joined MarketingTactics in June of 1999. She has over 20 years of "high-tech" Sales Account Management and Marketing experience with companies including Digital Equipment Corporation, Compaq and Quark.
Tracie is a graduate of Colorado State University with a degree in Technical Journalism and a concentration in Public Relations and Marketing. She has also taken a variety of post-graduate computer science, website design and graphic design courses.
Like Dave, Tracie provides consulting services to MarketingTactics clients with special expertise in the area of sales channels development and marketing and competitive analysis.
Tracie also provides WebEnhancement services (including graphics, website design & maintenance and online marketing) for MarketingTactics clients.