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“Marketing Tactics and Dave and Tracie are more than just vendors in our enterprise; they are partners in ensuring the success in all our endeavors. Not only do we appreciate their exemplary efforts on our behalf, we especially appreciate their knowledge and abilities to cover our ignorance in dealing with our website and ancillary products and services. They are the only vendor for whom I hold special dinners and events in recognition of their attendance and support of our conferences.”
Chip Stockton, Partner, Conference ConCepts Inc
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Online Marketing
On-line marketing consists of bringing new people to your website who are searching for solutions to their problems but don’t know about you. There are three (3) techniques that may be used to accomplish this.
The first is making your website visible on search engines via search engine marketing.
The second is working with industry-focused portals via whitepaper offerings, advertising, webinars.
The third is using an email campaign to encourage people to visit your website.
Communicating with your existing and former customers so they will return to your website and purchase additional services (courses). This is usually done online via an email newsletter.
SEO & SEM
Search Engine Optomization (SEO) - It all begins with something we call the Keyword Exercise which contains keywords, descriptions and titles which pertain to your website. We use the information in the Keyword document to position/optomize your website with the different flavors of search engines. earch Engine Marketing is also known as search engine ranking, search engine placement, search engine optimization.
Search Engine Marketing (SEM) - How do people find your website if they have never heard of you? The online answer is: via the search engines. Examples are: Google, Yahoo, AltaVista, MSN search, AOL search.* (It is also important to remember not to neglect traditional non-internet marketing techniques. Examples are: advertising, speaking engagements, direct mailings, tradeshows, etc.)
| Every client says: “make me #1 for for all my search terms on all the search engines.” An admirable goal that it almost impossible to achieve without unlimited money. |
We work with our clients on the best SEM plan to fit their marketing budget. The SEM plan consistes of targeted online marketing campaigns which we, in many cases, monitor daily.
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